XDi - Experience Design Institut

The Certified Data Analyst course covers essential learning objectives to empower you in mastering data analysis. It begins by establishing a solid foundation in data analysis concepts and the significance of data-driven decision-making. You delve into databases, gaining proficiency in MySQL and SQL for efficient data management. The course emphasizes Excel skills, from basic functions to advanced features, enabling effective data manipulation and visualization.

Statistical knowledge is cultivated, enabling you to interpret data and make informed decisions. The programming aspect introduces Python, focusing on the Pandas library for data manipulation and exploration. Practical experience is gained through hands-on projects, honing data storytelling and visualization skills.

The course explores Power BI for business analytics, emphasizing the creation of visually appealing dashboards and reports. A capstone project integrates acquired skills, solving real-world problems and showcasing proficiency. You benefit from skill mastery, job readiness, and the acquisition of an industry-recognized certification, contributing to personal development and career growth.

Opportunities include eligibility for roles such as Data Analyst, Junior Data Scientist, or Business Analyst, with industry relevance in sectors like finance, healthcare, marketing, and technology. The course positions you for career advancement and makes you an invaluable assets for organizations seeking innovative solutions through data-driven insights.

You will be familiarized with all essential methodologies of digital marketing. You will understand what digital transformation means in marketing and what it means to develop innovative strategies in times of disruptive markets and business models. You will learn what brand communication and branding in the field of digital media means. You will learn to understand your customers and to design their customer journey across the various touchpoints. You will learn what a content marketing strategy is and how to develop it. You will learn how you can be found first on Google with professional SEO and how you can run ad campaigns with Google Adwords. You will get fit in online marketing, mobile marketing and social media marketing. You will learn the intricacies of email/newsletter marketing and familiarize yourself with the possibilities of affiliate marketing. With this further training you dive deep into the world of digital marketing and get to know and apply the most important methods.

In the course to become a Certified Product & Project Manager, you will learn suitable methods to develop new products, services and business models and to successfully bring innovations to the market. You will focus on the market, product analysis and potential customers, deal with business models and the financing of these and gain a deep insight into stakeholder management and product life cycle management. You will go through various development phases from market and target group analysis to the development of a roadmap, product and go-to-market strategy, from hypothesis generation to an MVP – Minimum Viable Product to the prototype-tested product. You will deal intensively with agile methods such as Scrum, Kanban and Lean Startup. You will get to know and apply proven approaches such as Design Thinking, User Experience Design, Value Proposition Design and jobs to be done. You will develop a Product Vision, create User Stories and User Story Maps and thus practically apply your acquired knowledge in realistic scenarios.

This online course will enable you to successfully design websites, mobile apps and software with an excellent user experience. You will get to know the entire range of methods and processes of user experience design in order to be able to design innovative, intelligent and useful products. You will get to know the individual levels and phases of theoretical user experience design and apply them in practice – you will deal with user research, analysis and testing, with product strategies, requirements and planning, with content, structures and processes as well as information, interaction and user interfaces Design. After completing the training, you will be able to design successful, digital information offers.