Design is a problem solving tool that allows us to imagine, ideate, and create meaningful experiences. An effective designer has a variety of unique skills and experiences that allow them to solve some of the most ambiguous problems.
Your past education and work experience is incredibly valuable. It gives you a unique perspective that allows you to think differently. In a rapidly changing world being constantly disrupted by technology, your unique background is one of your greatest assets, as we need all the diversity and creativity we can get.
At DESIGNATION, our designers come from all walks of life, leveraging their past to learn new skills and change the future. A graphic design degree is not the only way into the field of digital design.
The following are four (of the many) college majors our graduates have come to the program with and why they are so valuable in design:
This area of focus is highly relevant to user experience research. In design, you need to be able to understand human behavior. If you are a psychology major, you have experience conducting quantitative research based on theories and assumptions. In design, this skill we be leveraged to synthesize data, and propose creative solutions.
Design has gone from a "nice to have" in business to a core function of an organization's operations. Designers are now sitting in C-suite positions making the critical decisions that affect their product and service offerings. This change has occurred due to the recognition that design thinking yields real financial results. A designer that understands business will be able to more effectively communicate their designs in terms of business value, thus increasing the likelihood success and buy-in.
Like psychology, anthropology is a discipline rooted in understanding human behavior. One difference is that anthropology focuses on the cultural and societal differences in humans through observation. Qualitative research and observation are crucial to UX research.
When learning a new language, it's inevitable that you learn about the culture of those who speak it. Language is so intertwined with culture that to be fluent is not only about proficiency in grammar and possessing a decent vocabulary but also a comprehension of culture. Your ability to dive deep into another person's culture is incredibly useful when diving into a user's mind to build empathy.
In addition, studies have suggested bilingualism improves the capacity for divergent thinking. Divergent thinking is your ability to produce a range of solutions to a given problem in an effort to find one that works. These are all really useful skills when you are a designer.
We all have our own strengths and weaknesses. Some designers are incredibly gifted in making and creating, while others are more focused on researching and interpreting data.
What makes design such an incredible field is that there is room for everyone to focus on their passion and strengths. If you are analytical and enjoy researching people, there is a home for you in User Experience (UX). If you love to get creative through building visual experiences, you can focus your efforts on User Interface Design (UI). If you are more programmatic and mathematical, you can venture more into front-end development. That is not to mention all of the jobs that lie in between those lines.
This is why we teach both at the beginning of our program. Our graduates are able to see the big picture and connect the dots.
To learn more about DESIGNATION and request a program roadmap, email me any time at firstname.lastname@example.org.
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