As the digital age moves forward, more and more companies are recognizing that designers serve a unique and important role in just about every industry.
We’ve all heard that companies are starting to realize how great design can set a business apart. But what does this mean for career changers who are interested in the field, and why is now the best time to get into UX/UI design? In my experience at DESIGNATION, I’ve noticed three key explanations:
Brands value consumer loyalty. Regardless of industry, brands have started to seriously invest in great user experiences, from the moment someone discovers them, through a customer journey and beyond.
That’s where an explosive demand for UX/UI designers comes in. It’s their job to step in and point out where and when users are frustrated or how an experience can be improved, no matter how cutting-edge the product or service may appear to be. This heightened focus on user experience has led to a massive opportunity for those looking to break into the industry.
According to Emsi data, the design industry has grown 15% since the recession, adding 62,000 jobs from 2010 to 2016. And the projection of its growth into the future looks something like this:
Key stakeholders are realizing that design thinking can help them create a positive user experience - and directly impact the health of their bottom line.
Design thinking is a term you may or may not have heard before if you’re just starting to research a career in UX or UI design. Put simply, it’s a method of solving complex problems through empathy, defining challenges, ideation, prototyping, and testing. Using this process, designers tackle problems in an innovative, humanized way that incorporates both qualitative and quantitative data.
Graph credits: Nielsen Norman Group — Phases of the Design Thinking Process
Some of the most successful tech companies in the world have found great success prioritizing design thinking in different ways:
Disruptive technologies like social media, VR and AI give consumers a new level of empowerment as well as impatience—and expectations are high. It’s not enough to have a cool looking website if you can’t scale a positive user experience.
As new technology develops, the need for specialized UX/UI positions will continue to develop because the needs of the people who are using these technologies will ultimately change. Design will grow increasingly sophisticated across new interfaces. In response, demand for design specialists to fill more specific roles will rise, and these specialists will be able to command attractive salaries.
The need for designers with UX/UI skills will not disappear anytime soon. A designer’s “secret weapon” - even in a changing job market - is that they are trained to assess user experience holistically. This requires a level of emotional intelligence that simply can’t yet be automated. Whether it be through research, user interviews, or prototyping, designers with a clear understanding of human behavior, motivations or needs have never been more important to companies.
Despite high demand in the industry, the job market can often be difficult for those who apply to entry-level UX/UI positions without enough relevant or prior experience. That’s where DESIGNATION comes in.
Does the idea of breaking into a career in UX/UI design excite you?
If so, click here to learn more about DESIGNATION, the industry-leading UX/UI design program. You’re also welcome to email us directly at firstname.lastname@example.org to discuss your professional background and whether a UX/UI design career is right for you.
Also, If you’re not familiar with the differences between UX and UI design, be sure to check out our blog post.