I've worked for about 10+ years in non-tech jobs that did not play to my strengths. I've also earned academic degrees that were interesting but so far not fruitful. I'd like to identify whether analytics or customer insights analysis is a good direction for me to follow? It's an interest area I've explored a bit but my questions are:
How do I figure out if it's a good fit for me? And if it's a good fit for me, which tech skill(s) should I pick up first? What's a good place to begin?
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If you have some free time on nights and weekends, I highly recommend you check out Udacity.
Here is a link to the Data Analyst Nanodegree: https://www.udacity.com/course/data-analyst-nanodegree--nd002
You can do the individual courses at your own pace and for free. If you complete those 5-7 courses, you will have a decent understanding of the data analysis field and whether you find that type of work interesting. You will probably need a basic understanding of the Python programming language. So check out their intro course or go over to Codeacademy.
If you find you want to dig deeper, check out Peaks Academy (www.peaksacademy.com). They are a newly launched Data Science bootcamp. They are fully remote and have a part-time schedule. The target demographic is working professionals who can commit time during nights and weekends, but do not want to quit their job and do an in-person bootcamp.