Managing the digital world
Product managers develop strategies and concepts for digital products, coordinate their development, analyze and validate ideas and help them grow.

Product managers are responsible for identifying potential new products/markets, generating requirements, and developing product-introduction and marketing strategies. During your product management bachelor program, y...

Designing successful digital products

Interaction designers use technology to identify user needs and then design, engineer and validate corresponding user interfaces and experiences.

Interaction designers are to the digital economy what product designers are in the old economy. On the basis of psychological and marketing theories, they gather insights into customer needs and beliefs and ...