Course Description: Niyo Foundher Bootcamp:
The Entrepreneurs Dream (Ideation):
- Where will you be in 3 years time?
- The Story starts with ‘YOU’
- What’s your ‘Why?’
- The BIG Idea - Your vision and mission
Understanding Your Big Idea
- Who, What, When, Where, Why? How?
- PSSP Framework
- The process of Validating your Idea
Your Business Model
- Business Models B2B , B2C , SAAS , MLM, E-COM, Franchises
- Digital Business Models: Freemium, Subscription, On demand , Open
- What is a Lean Model Canvas?
- How to use it
- Explore and find out how to test each component of the Lean Model Canvas
- High Level Concept: Your Business model in the Lean Model Canvas
Market Research
- How to Talk to your Customers or Service Users
- The Mom Test
- What will it take to go to the market?
- TAM , SOM ,SAM
- Product Market Fit
Product Development & The Success of your MVP
- Stages of Product development/Product Mapping
- How to build an MVP
- Setting KPI’s for your product
- How to build your MVP Quickly
- The Analytics of a successful MVP
- Key Markers you need to develop your MVP
- Product Funnels
Brand Identity
- Brand Positioning
- Brand Name
- Brand Interaction & Brand Placement
- Lead Collection Systems/ Growing your Mailing lists
- Creative thinking
- Brand Association
- Minimum Viable Brand
Build your MVP (practical sessions & Sponsored Hackathon)
- Design Thinking
- UI - User Interface
Marketing & Growth Hacking
- Social Media Strategy and social media writing , Growth Hacking
- Digital Marketing Strategy and Digital Advertising
- Get Visible on Google and Find Customers on Google Maps
- Get Started with Analytics and Youtube for your Brand
- Create Videos for your Youtube and Set Up and Grow your Charity online
Funnels
- What is a Funnel?
- AIDA Model
- The Foundations of every Digital Marketing Campaign
- Lead Generation & CAC (Customer Acquisition Cost)
- SEO
Pricing Strategy
Value Ladder & Pricing Strategy
Upsales, Add-ons and Cross sales
Selling with PR
- Press Hacking & PR
- Building relationships with journalists
- Press Training
Risk Management, systems and processes
Pitching
- Creating a Pitch Deck
- Pitching to Corporate Spaces
- Pitching to VCs
Eligibility - Black females based in England aged 19 and over
Tuition cost- Free