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Startup Institute - CLOSED

Boston

About Startup Institute

Location: Boston

Please note: This school is closed and is no longer accepting students. The SwitchUp team no longer monitors this page for updates, but historical information is available for reference.

Courses at Startup Institute help students build the technical skills and network that will launch them into the growing tech community.

Startup's 12-week part-time "nights & weekends" courses feature a number of career-changing benefits including access... Read More

Courses

Coding with Ruby on Rails (Nights & Weekends)

Cost: $9,500
Duration: 12 weeks
Locations: Boston
In-person Only
Course Description:

The web development track will give you advanced knowledge of Rails, training on how innovative companies are using it, time to hack, and mentorship from experienced developers.

The US Bureau of Labor Statistics says web development job opportunities will grow 27% by 2024. For the tech industry, startups, and established companies that want to innovate, a skilled developer is vital.

Our web development track focuses on Ruby on Rails. RoR enables developers to get products to market quickly compared to other languages. For companies, this means they can have an edge; for our students, this means that their skills are in-demand and highly employable. Using Rails as a vehicle, the web development coursework encourages logic and problem-solving skills that will enable you to overcome challenges no matter what language you’re working with.

The program begins with the fundamentals of model-view-controller architecture. Lesson delivery includes a series of Rails labs and opportunities to work on real project deliverables both individually and collaboratively. Weekly workshops will give you exposure to topics such as test-driven development, git, AJAX, and API’s. Throughout your eight weeks, you’ll engineer deliverables that prove your abilities as an effective developer and teammate.

Key Skills and Capabilities:

Setting up a dev environment: brew, Xcode, RVM, git
MVC basics: intro to model-view-controller architecture
Building and testing a Rails application
Source control management and cloud-based deployment
Employing collaborative approaches to overcome coding challenges

Subjects:
Git, jQuery, AJAX, MVC, Ruby on Rails, JavaScript, Spring MVC

Digital Marketing (Nights & Weekends)

Cost: $9,500
Duration: 12 weeks
Locations: Boston
In-person Only
Course Description:

Our digital marketing track will train you to become a comprehensive digital marketer: performance and content marketing, plus a focus on generating actionable insights from data analytics.

Marketing is about anticipating a customer’s needs and then creating the opportunity for a sale to occur. Today’s digital marketers are tasked with designing campaigns that speak to multiple audience segments, inspiring them into action, and measuring the results to make data-fueled business decisions.

Marketers in the innovation industry are scrappy, creative, and agile—able to drive big growth on a small budget and with limited resources. Our digital marketing track will train you to be a self-sufficient marketer, whose aim is to help a company increase their customer base by a factor of 10. Lesson delivery focuses on relevant industry tools like Google Analytics, AdWords, and Mailchimp. You’ll get hands-on experience with SQL queries and implement SEO best practices on your own landing page and customized blog. To deliver on these goals, you’ll learn content strategies to organically improve your rankings.

Key Skills and Capabilities

Email marketing and landing page optimization
Best practices for inbound and outbound marketing plans
Working with analytics platforms and SQL
Placing, testing, and optimizing paid advertising
Improving website visibility through content development and targeted keyword usage

Subjects:
SEO, SQL, Digital Marketing, Wordpress

Introduction to Coding (Ruby on Rails)

Cost: $859
Duration: 8 weeks
Locations: Boston
In-person Only
Course Description:

This class will teach you the programming language used by developers to build websites, games, and applications.

Learn how to solve real-world problems with code and what it takes to create interactive web applications. You’ll complete the class with a solid understanding of the language and a series of web applications to add to your portfolio.

You’ll also be introduced to industry tools such as Github, Unix, and Sublime. This class is great for coding novices who want to learn the fundamentals of web development.

Subjects:
Git, Ruby on Rails

Introduction to Digital Marketing

Cost: $859
Duration: 8 weeks
Locations: Boston
In-person Only
Course Description:

Marketing for the digital age is less about billboards and more about keeping your audience engaged between email and Facebook, and everywhere in between. This class will teach you how to create an effective marketing plan and put it into action using key industry tools.

Learn how to drive results using Google Analytics, content strategy, SEO, A/B testing, and email marketing. You’ll complete the class with a marketing campaign and a solid understanding of how to acquire and engage customers.

This class is great for aspiring marketers, marketers who want to learn new digital skills, or founders and small business owners who want to build their own marketing plans.

Subjects:
HTML, SEO, SQL, Digital Marketing

Introduction to JavaScript

Cost: $859
Duration: 8 weeks
Locations: Boston
In-person Only
Course Description:

This class will teach you the programming language that allows users to interact directly with a website or application.

Gain a solid understanding of programming techniques, JavaScript fundamentals, and how to use JavaScript and jQuery to make interactive websites. You’ll complete the course with a team project to add to your portfolio.

This class is perfect for people who have dabbled in HTML and CSS, back-end developers who want to learn front-end skills, entrepreneurs who want to manage a development process, and the curious looking to learn how to code for the first time.

Subjects:
JavaScript

Introduction to Web Design (UX/UI)

Cost: $859
Duration: 8 weeks
Locations: Boston
In-person Only
Course Description:

This class will teach you the fundamentals of HTML5, CSS3, and the principles of responsive design.

Gain front-end coding skills and build a web experience for your portfolio that will function seamlessly across devices.

This class is perfect for aspiring UX/UI designers, graphic designers who want to learn to code, back-end developers who want to build a front-end skill set, web designers who are new to responsive design, and entrepreneurs who want to build their own website.

Subjects:
CSS, Illustrator, Mobile, Photoshop, Bootstrap, Responsive Design, Sketch

Sales & Business Development (Nights & Weekends)

Cost: $9,500
Duration: 12 weeks
Locations: Boston
In-person Only
Course Description:

The sales and account management track will prepare you to masterfully nurture a sales funnel, and to convert prospects into loyal customers.

Selling for high-growth requires resourcefulness. Salespeople at rapidly growing companies face very different challenges than their corporate counterparts. You may have to build your company’s sales process from scratch, or sell a product that is still in development. You may have to validate a market or industry on your own with few resources or guidance from leadership. Your role will demand an integrated approach, often working alongside marketing teammates to ensure a cohesive customer journey.

Our sales and account management track will train you to excel in the most critical revenue-driving role. From prospecting and lead generation to account management, you will learn that sales is both an art and a science.

The curriculum focuses on developing the essential skills for selling in the innovation sector, and provides tools and processes for managing the sales cycle. Lesson delivery emphasizes a practical and interactive approach, as salespeople from local companies share their expertise and lessons from their own experience. Instructional presentations are supported by hands-on challenges that invite students to engage with the tools, strategies, and problem-solving techniques that make it possible for salespeople to exceed their quotas.

Key Skills and Capabilities:

Customer engagement throughout the sales cycle
Objection handling and closing techniques
Inbound and outbound sales strategies and best practices
Managing long-term client relationships
Defining expectations and relationship building with your sales manager and team

Subjects:
Business, Entrepreneurship, Sales

Web Design + UX/UI (Nights & Weekends)

Cost: $9,500
Duration: 12 weeks
Locations: Boston
In-person Only
Course Description:

Our web design track will train you in front-end development and interface design with an emphasis on user-centered principles. You’ll juggle code and design as you learn how the most innovative companies create great digital products.

As a web designer you will be tasked with taking a product and turning it into an experience. You’ll need to balance dynamic visuals and interactivity with optimal performance.

Built on the product development life cycle, the curriculum simulates real-life challenges to prepare you to successfully take a project from concept to launch. Lesson delivery focuses on teaching relevant industry languages such as HTML, CSS, JavaScript, and jQuery. You’ll also get hands-on experience with local designers to learn about wireframing, low-fidelity mockups, and rapid prototyping to help you work quickly and take your designs to the next level.

KEY SKILLS AND CAPABILITIES

HTML, CSS, CSS3, JavaScript, and jQuery
Best practices and techniques for responsive design
Conducting user research and testing
Wireframing, low-fidelity mockups, and rapid prototyping
Effective portfolio presentation
Requirement: Students must bring a computer with a Unix environment (i.e. Mac OSX or Linux).

Subjects:
Design Principles, Responsive Design, JavaScript, UX

Startup Institute Reviews

Average Ratings (All Programs)

Startup Institute logo

4.7/5 (139 reviews)

Anonymous
Graduated: 2015

8/17/2015

Overall

Curriculum

Job Support

"Every Single Second Is Truly Amazing"

Startup Institute is a great experience for professionals to build/refine the skills, mindset and networks necessary to get a job in an early-stage or high-growth company and succeed in a new career. The amazing team has developed an amazing culture of... Read More

Tarikh Campbell
Graduated: 2015

8/13/2015

Overall

Curriculum

Job Support

"Startup Institute prepares not only for a job, but for a career."

I was making a transition from chemical engineering to marketing. I knew nothing about marketing....except that it involved testing or experimentation. And so I had faith that I would find the same joy in marketing as I'd found in engineering. The Startup... Read More

Anonymous
Graduated: 2015

8/12/2015

Overall

Curriculum

Job Support

""Do it - just do it." Shia Labeouf"

Pros:
- there is huge diversity in your classmates (finance bros who quit their $$$$ jobs, stay at home moms rejoining the workforce, recent college grads, etc), but you become a family by the end of the program
- the staff are amazing....great people... Read More

Cons:
One of two of the labs in the technical marketing track felt a bit unstructured, but the staff solicits feedback and makes small adjustments to improve the program on a weekly basis

Overall: I had many doubts coming into the program (e.g. is it worth the money, will this actually help me get a job, could I learn this stuff on my own, etc.), but I am so glad that I took the leap and joined the program. The program is so crazy, I haven't learned as much as I wanted to in the space of 8 weeks, but I feel that I have built a solid foundation and collected resources to continue learning and filling in my knowledge gaps. The learning goes way beyond acquiring new skills though... this component is HUGE - you learn a lot about yourself, the way you work with others, what the startup community and job search looks like from the inside, networking, learning how to be a better learner and teammate, etc.

Jared
Graduated: 2015

8/11/2015

Overall

Curriculum

Job Support

"Amazing times at SI - NYC"

I'm only days away from completing the Startup Institute in New York, and I have to say I've been blown away by the entire experience. I entered because it seemed like a better decision than jumping into a job I didn't care about after graduating college,... Read More

B.S.E.
Graduated: 2015

8/11/2015

Overall

Curriculum

Job Support

"An 8 week whirlwind of awesome people, learning and hard work."

I, like many others at the StartUp Institute, left the corporate world for an opportunity to join a startup. From the first hand experience working in at a startup to learning from industry leaders, everyday at the StartUp Institute was a new and exciting... Read More

Anonymous
Content marketing manager |

9/13/2014

Overall

Curriculum

Job Support

"Introduced me to everyone I need to know"

I came to SI in hopes of propelling a major career switch. I'd been underemployed and under-stimulated for over a year since leaving my former profession, and though I was proactively looking and applying for opportunities, I'd experienced little luck.... Read More

More than anything, SI gets you in the door. SI introduced me to the movers and shakers in my city, and to a tight community of alumni who were willing and eager to share advice, make intros, and promote my candidacy. My LinkedIn connections grew by about 200 people throughout the 8 weeks, and all of these were people who I had personally connected and conversed with- through networking events, fireside chats, practitioner-led instruction, and coffee-meetings, all supported by sessions that improved professionalism and refined networking skills. The remarkable thing is that quitting my job to join SI seemed like a huge risk at the time, but now- having completed the program- I feel incredibly secure. I know that any of my classmates from my 40-person cohort and SI staff can vouch for me, and would go to bat for me whenever I need it. Beyond that, my network extends to SI alumni and partner companies who believe in the quality of the program and its graduates. If I ever decide to move to Berlin, the first thing I will do tap into my SI network there. SI has a one-for-all-and-all-for-one collective mentality.

In addition to building my network, SI helped me to think purposefully and reflectively on where I've been, my goals for the future, and the steps in accomplishing those. As another reviewer wrote, the soft skills work was a highlight of the program. The mentorship and guidance was incredibly personalized. I do agree with the assertion that hard skills are not the primary focus. If you are really looking for technical skills, this isn't the program for you. I developed enough of a toolset and vocabulary to now move forward with self-directed learning.

Alissa
Senior Product Designer | Graduated: 2014

9/11/2014

Overall

Curriculum

Job Support

"Stacked my network. Boosted my confidence and skills. Taught me to just DO."

To me, Startup Institute was less about learning hard skills than about working on soft skills that are key to thriving in Startups. SI's emphasis on EQ (emotional intelligence) wasn't something I was looking for when I started, but it has had the most... Read More

Advice: You have to come in open-minded and ready to work your butt off. I came in with my mind set on learning a certain thing, but I ended up adjusting my path based on guidance from the staff and my peers. Similarly, I started SI thinking, "It can't be tougher than grad school was." Yes, it was. Eight weeks flies by and you won't believe how much you've done in that short time. But, luckily that intensity prepared me for the even more intense experience of working at a dynamic tech startup.

NULL

8/27/2013

Overall

Curriculum

Job Support

"NULL"

I have to disagree with the existing review. I, as a beginning developer (minimal formal education and minimal self teaching around CS) was able to absorb an incredible amount of information. Admittedly, it wasn't so much around actual software development... Read More

I landed a sweet-ass job with an incredible company making mobile apps (something that is not taught at Startup Institute) as soon as the program was finished.

Moreover, the leadership at SI is incredible and MORE than willing to help get people into jobs they love. As a student, your success is their success, as an alum my continuing education and continued success and happiness at my job add to the successes of SI. The students' goals and Startup Institute goals are one in the same: teach people how to operate as a startup employee (in any of the four tracks), help those people land sick jobs that they are stoked about, celebrate success, repeat.

As a career-switcher in my mid-late 20's, I have only amazing things to say about this program and owe a great deal to the cofounders, staff and all of the startup employees who volunteer their time to come in and teach.

Holler.

P.S. Lots of devs are introverts, employers know this. If you're introverted, rock on, employers want employees that get their shit done, not employees who only jive with the rest of the team.

NULL

8/16/2013

Overall

Curriculum

Job Support

"NULL"

Startup is a great place to grow your network with amazing people that can help you through life. It is affordable ( only $3200) when I went.

However, if you are introverted and not a good networker you will find it difficult to get hired since you are... Read More

I graduated from the dev track and the curriculum was ok, but would have been better if they actually had a Rails person there.

I would recommend it to people who already have the kind of resume to get hired as a software engineer. This will open up a lot of opportunities if you are interested in Startups. However, if you have no professional programming experience I would not recommend it if your goal is to get hired immediately after the program ends since companies typically look for experience.

That being said, I would definitely recommend it if you are in Sales and Biz Dev because a lot of the people in those tracks were hired by the time the program ended.

Pros: Inexpensive, Huge expansion of your current network, lots of exposure to StartUps, and once in you are always part of the community and welcome.

Cons: The only con is it's really hard to get hired if you are an introvert and put yourself out there and if you are a dev without Comp Science degree and no prior experience.

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