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Startup Institute - CLOSED

Boston

About Startup Institute

Location: Boston

Please note: This school is closed and is no longer accepting students. The SwitchUp team no longer monitors this page for updates, but historical information is available for reference.

Courses at Startup Institute help students build the technical skills and network that will launch them into the growing tech community.

Startup's 12-week part-time "nights & weekends" courses feature a number of career-changing benefits including access... Read More

Courses

Coding with Ruby on Rails (Nights & Weekends)

Cost: $9,500
Duration: 12 weeks
Locations: Boston
In-person Only
Course Description:

The web development track will give you advanced knowledge of Rails, training on how innovative companies are using it, time to hack, and mentorship from experienced developers.

The US Bureau of Labor Statistics says web development job opportunities will grow 27% by 2024. For the tech industry, startups, and established companies that want to innovate, a skilled developer is vital.

Our web development track focuses on Ruby on Rails. RoR enables developers to get products to market quickly compared to other languages. For companies, this means they can have an edge; for our students, this means that their skills are in-demand and highly employable. Using Rails as a vehicle, the web development coursework encourages logic and problem-solving skills that will enable you to overcome challenges no matter what language you’re working with.

The program begins with the fundamentals of model-view-controller architecture. Lesson delivery includes a series of Rails labs and opportunities to work on real project deliverables both individually and collaboratively. Weekly workshops will give you exposure to topics such as test-driven development, git, AJAX, and API’s. Throughout your eight weeks, you’ll engineer deliverables that prove your abilities as an effective developer and teammate.

Key Skills and Capabilities:

Setting up a dev environment: brew, Xcode, RVM, git
MVC basics: intro to model-view-controller architecture
Building and testing a Rails application
Source control management and cloud-based deployment
Employing collaborative approaches to overcome coding challenges

Subjects:
Git, jQuery, AJAX, MVC, Ruby on Rails, JavaScript, Spring MVC

Digital Marketing (Nights & Weekends)

Cost: $9,500
Duration: 12 weeks
Locations: Boston
In-person Only
Course Description:

Our digital marketing track will train you to become a comprehensive digital marketer: performance and content marketing, plus a focus on generating actionable insights from data analytics.

Marketing is about anticipating a customer’s needs and then creating the opportunity for a sale to occur. Today’s digital marketers are tasked with designing campaigns that speak to multiple audience segments, inspiring them into action, and measuring the results to make data-fueled business decisions.

Marketers in the innovation industry are scrappy, creative, and agile—able to drive big growth on a small budget and with limited resources. Our digital marketing track will train you to be a self-sufficient marketer, whose aim is to help a company increase their customer base by a factor of 10. Lesson delivery focuses on relevant industry tools like Google Analytics, AdWords, and Mailchimp. You’ll get hands-on experience with SQL queries and implement SEO best practices on your own landing page and customized blog. To deliver on these goals, you’ll learn content strategies to organically improve your rankings.

Key Skills and Capabilities

Email marketing and landing page optimization
Best practices for inbound and outbound marketing plans
Working with analytics platforms and SQL
Placing, testing, and optimizing paid advertising
Improving website visibility through content development and targeted keyword usage

Subjects:
SEO, SQL, Digital Marketing, Wordpress

Introduction to Coding (Ruby on Rails)

Cost: $859
Duration: 8 weeks
Locations: Boston
In-person Only
Course Description:

This class will teach you the programming language used by developers to build websites, games, and applications.

Learn how to solve real-world problems with code and what it takes to create interactive web applications. You’ll complete the class with a solid understanding of the language and a series of web applications to add to your portfolio.

You’ll also be introduced to industry tools such as Github, Unix, and Sublime. This class is great for coding novices who want to learn the fundamentals of web development.

Subjects:
Git, Ruby on Rails

Introduction to Digital Marketing

Cost: $859
Duration: 8 weeks
Locations: Boston
In-person Only
Course Description:

Marketing for the digital age is less about billboards and more about keeping your audience engaged between email and Facebook, and everywhere in between. This class will teach you how to create an effective marketing plan and put it into action using key industry tools.

Learn how to drive results using Google Analytics, content strategy, SEO, A/B testing, and email marketing. You’ll complete the class with a marketing campaign and a solid understanding of how to acquire and engage customers.

This class is great for aspiring marketers, marketers who want to learn new digital skills, or founders and small business owners who want to build their own marketing plans.

Subjects:
HTML, SEO, SQL, Digital Marketing

Introduction to JavaScript

Cost: $859
Duration: 8 weeks
Locations: Boston
In-person Only
Course Description:

This class will teach you the programming language that allows users to interact directly with a website or application.

Gain a solid understanding of programming techniques, JavaScript fundamentals, and how to use JavaScript and jQuery to make interactive websites. You’ll complete the course with a team project to add to your portfolio.

This class is perfect for people who have dabbled in HTML and CSS, back-end developers who want to learn front-end skills, entrepreneurs who want to manage a development process, and the curious looking to learn how to code for the first time.

Subjects:
JavaScript

Introduction to Web Design (UX/UI)

Cost: $859
Duration: 8 weeks
Locations: Boston
In-person Only
Course Description:

This class will teach you the fundamentals of HTML5, CSS3, and the principles of responsive design.

Gain front-end coding skills and build a web experience for your portfolio that will function seamlessly across devices.

This class is perfect for aspiring UX/UI designers, graphic designers who want to learn to code, back-end developers who want to build a front-end skill set, web designers who are new to responsive design, and entrepreneurs who want to build their own website.

Subjects:
CSS, Illustrator, Mobile, Photoshop, Bootstrap, Responsive Design, Sketch

Sales & Business Development (Nights & Weekends)

Cost: $9,500
Duration: 12 weeks
Locations: Boston
In-person Only
Course Description:

The sales and account management track will prepare you to masterfully nurture a sales funnel, and to convert prospects into loyal customers.

Selling for high-growth requires resourcefulness. Salespeople at rapidly growing companies face very different challenges than their corporate counterparts. You may have to build your company’s sales process from scratch, or sell a product that is still in development. You may have to validate a market or industry on your own with few resources or guidance from leadership. Your role will demand an integrated approach, often working alongside marketing teammates to ensure a cohesive customer journey.

Our sales and account management track will train you to excel in the most critical revenue-driving role. From prospecting and lead generation to account management, you will learn that sales is both an art and a science.

The curriculum focuses on developing the essential skills for selling in the innovation sector, and provides tools and processes for managing the sales cycle. Lesson delivery emphasizes a practical and interactive approach, as salespeople from local companies share their expertise and lessons from their own experience. Instructional presentations are supported by hands-on challenges that invite students to engage with the tools, strategies, and problem-solving techniques that make it possible for salespeople to exceed their quotas.

Key Skills and Capabilities:

Customer engagement throughout the sales cycle
Objection handling and closing techniques
Inbound and outbound sales strategies and best practices
Managing long-term client relationships
Defining expectations and relationship building with your sales manager and team

Subjects:
Business, Entrepreneurship, Sales

Web Design + UX/UI (Nights & Weekends)

Cost: $9,500
Duration: 12 weeks
Locations: Boston
In-person Only
Course Description:

Our web design track will train you in front-end development and interface design with an emphasis on user-centered principles. You’ll juggle code and design as you learn how the most innovative companies create great digital products.

As a web designer you will be tasked with taking a product and turning it into an experience. You’ll need to balance dynamic visuals and interactivity with optimal performance.

Built on the product development life cycle, the curriculum simulates real-life challenges to prepare you to successfully take a project from concept to launch. Lesson delivery focuses on teaching relevant industry languages such as HTML, CSS, JavaScript, and jQuery. You’ll also get hands-on experience with local designers to learn about wireframing, low-fidelity mockups, and rapid prototyping to help you work quickly and take your designs to the next level.

KEY SKILLS AND CAPABILITIES

HTML, CSS, CSS3, JavaScript, and jQuery
Best practices and techniques for responsive design
Conducting user research and testing
Wireframing, low-fidelity mockups, and rapid prototyping
Effective portfolio presentation
Requirement: Students must bring a computer with a Unix environment (i.e. Mac OSX or Linux).

Subjects:
Design Principles, Responsive Design, JavaScript, UX

Startup Institute Reviews

Average Ratings (All Programs)

Startup Institute logo

4.7/5 (139 reviews)

Anonymous

8/27/2015

Overall

Curriculum

Job Support

"Best thing I could have possibly done."

Startup Institute was literally the best thing I could have done. I spent eight years at a big financial company before deciding it wasn't for me and leaving. I did a year or so of software project management but had no virtually no web experience, no... Read More

I went into the Product & Design (or similar, as it was called then) track, and learned the basics of HTML and CSS, among other helpful technical things, which was great. But what was even more helpful was the incredible exposure to the local startup community, as well as the amazing quality of the other students. It really felt like a family, and I have stayed in touch with many of my classmates.

I was able to land a gig I would not have otherwise, and I was and continue to be inspired by my time there. Best decision of my recent life!

Mikesh
Graduated: 2013

8/27/2015

Overall

Curriculum

Job Support

"Incredible experience and assembly of great / passionate startup minded individuals"

I developed a network of engineers, designers, marketers, salespeople and most importantly friends in one summer. Most of those friends are at startups or starting their own companies at top incubators.

I worked on real projects for real startups to develop... Read More

Nitya
Graduated: 2015

8/27/2015

Overall

Curriculum

Job Support

"Startup Institute impacted my life in more ways than I could have imagined!"

I joined Startup Institute (SI) because I was fixated on the idea of learning how to code. I wanted to be able to build cool, interactive websites and I thought this would be a good way to start. Within a few days of the program, I quickly learned that... Read More

Anonymous
Graduated: 2015

8/27/2015

Overall

Curriculum

Job Support

"Startup Institute changed my life!"

Pros (This list is in no particular order).

1. Highly selective admissions process which means every cohort has amazing, talented students who most definitely can make a difference in the start-up world. The fact that majority of the students get hired... Read More

2. Be part of an ecosystem that welcomes career transitions - you will be cheered, encouraged and supported for wanting to make a career change and will be guided through every step of this transition.

3. The most supportive staff who genuinely cares about their students' interests and careers - not just during the program but also after the program. They go above and beyond to ensure students transition to their career of choice seamlessly.

4. Access to the Boston Start-ups - You will have the opportunity to meet and introduce yourself to just about any start-up in Boston.I cannot say enough about the amazing and effective network Startup Institute has built for its students. The high quality of the students graduating from SI has built tremendous credibility among Boston Start-ups which has indirectly helped grow the network.

5. Opportunity to meet wonderful, talented people with great stories - Through my cohort I have met some of the kindest and brightest people I have ever known. As a cohort, in the short 8 weeks we went through ups and downs together and have built an extended family that we can rely on. Each student has an amazing story to tell - I have learnt so much from my classmates and have built some really strong friendships through the course.

Cons

1. The 8-week course does not aim at making you experts in your field of choice (you cannot achieve that in 8 weeks or even 52 weeks!). What it does is provides you a reliable and comfortable platform to make a career change, build a network and tell your story - all while building skills in your area of choice. You have the opportunity to focus a lot of your time on skill building if you choose to, but SI has not explicitly built this into the course.

2. In 8-weeks there is a lot thrown at you in terms of skills building, networking opportunities etc - Students need to quickly learn how to prioritize based on their goals, resources (time etc). The staff helps each student prioritize but students need to make a conscious effort to introspect what they would like to focus on. This is not really a con, but just something students should keep in mind while entering the program.

Brian Cuttica
Graduated: 2013

8/27/2015

Overall

Curriculum

Job Support

"Allowed me to start a brand new career"

I spent 8 years in the finance industry before finally taking the leap to pursue my entrepreneurial dreams. After struggling to find the right fit for about 8 months I was introduced to Startup Institute. I went into it with the expectation that it would... Read More

Anonymous
Graduated: 2013

8/27/2015

Overall

Curriculum

Job Support

"Continues to provide value, years after finishing the program."

While the hard skills are important, and certainly arm you to start making an impact at a startup on day one, if we're honest, you can develop them in a number of different places. I'm an instructor at SI now, and will be the first to admit that what... Read More

Eventually, the skills you learn at SI will be trumped by the skills you learn while on the job - it’s just fact. This industry moves too fast for that not to be the case.

But what you’ll always have, is what remains when you strip all that away. Arguably, it’s the most valuable thing Startup Institute imparts - which is the mindset to succeed and a network of people to help you do it.

Ian
Graduated: 2014

8/27/2015

Overall

Curriculum

Job Support

"Startup Institute helped me realize not only what I wanted to do, but why I wanted to do it."

Fresh out of school, I had big dreams, huge aspirations, but I faced an even larger quandary on how to reach my goals. Start-Up Institute equipped me with the skills I needed to perform at a high level working in the tech community in Boston. I learned... Read More

Anonymous
Graduated: 2015

8/27/2015

Overall

Curriculum

Job Support

"Follow your passion."

Startup Institute is truly a life changing program, but only if you let it be. Success takes diving full force into the local startup community both inside and outside of the program. If you feel ready to finally do something you are passionate about... Read More

I did the web design track and was in awe of how many local designers came in to talk and connect with us. You really have to prioritize your work and practice self-discipline to accomplish your work, but it is all worth it.

Kristen McCormick
Graduated: 2015

8/27/2015

Overall

Curriculum

Job Support

"SI for me was truly transformative across all multiple channels of my life, and I can say with confidence that they are genuinely dedicated to each student's individual success."

It may sound too good to be true, but I don't have any cons for this program, aside from the fact that when you're in it, you're IN IT. You have time for little else than breathing and sleeping. But all that you are kept busy with is useful, fulfilling,... Read More

Emma Heizer
Graduated: 2015

8/27/2015

Overall

Curriculum

Job Support

"SI Gave My Life Direction"

I was in an unhappy place. Aside from the generic pains of commuting over two hours each day to work in a corporate box based out of Burlington, I felt lost and stagnant in my career path. I knew I was meant to do something more than be one of many cubicle... Read More

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