The digital marketing curriculum covers highly relevant skills, training you in marketing strategy fundamentals, optimizing campaigns and websites, digital advertising and automation strategy, and more. You will get hands-on experience with tools such as Google Analytics, Facebook Ads Manager, and Wordpress.
The cybersecurity curriculum offers hands-on training in networking, systems, web technologies, databases, and defensive and offensive cybersecurity.
Applicants do not need prior experience to enroll, but once admitted, all students will complete a pre-course tutorial. As the programs are part-time, UC Davis Boot Camps are designed for working professionals and students who are actively pursuing a career change or advancement or looking to gain a new skill.
Students will benefit from a wide range of career services to be positioned for success through graduation and beyond. Services include portfolio and homework reviews, resume and social media profile support, high-impact career events, workshops, mock interviews, and one-on-one career coaching. Graduates will receive a Notice of Completion from the UC Davis Continuing and Professional Education and will have a portfolio of projects demonstrating a working knowledge of web development, data analytics, UX/UI, or digital marketing, or a skill set applicable to certifications in cybersecurity.
UC Davis Boot Camps are offered in collaboration with edX.