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Reviewer Name Review Body
Amy I’ve completed two courses at BrainStation now – Digital Marketing and Social Media Marketing. While Digital Marketing provides a good (high level) overview of many digital channels (including a week on social media), it was helpful to dedicate the full 7 weeks to Social Media Marketing. The curriculum dives into Facebook and Instagram with less time allocated to YouTube, LinkedIn, Pinterest, and Influencers. The course brings you through the full cycle of campaign creation; from identifying your segment, setting objectives, ad creative and copy, and implementing campaigns. Getting set up with Facebook Business Manager and working through the tool in class and with the instructors’ tips was great! I’d say it’s a pretty good balance of learning and application. I have huge appreciation for the instructions, Alex and Amber! They enhanced all of the course material with their own experiences and insights from being professionals in the industry. I recommend the course for people new and/or somewhat familiar with social media marketing (I’m in marketing myself but don’t work in digital marketing), but it might not be advanced enough for someone already with a hand in paid social.