| | Jonathon Keller | I took the part-time Digital Marketing Foundation course from January - April 2019.
Right off the bat, I was very impressed with how organized the course was in terms of the curriculum schedule and access to the course content. RED has a very innovative model of a primary teacher assisted by a rotating cast of TAs who all work in the field of digital marketing. It was a very effective model, and the TAs are well-utilized in the classroom delivery and the supervision of the group project. I was very happy with my group project team and the client we were assigned. The expectations for the project were very clearly laid out and tied directly to the course curriculum.
Overall, it was always a pleasure to attend class, even after a long work day. This is because I was very impressed with the primary teacher and the TAs supporting him, and I felt like they always demonstrated a strong mastery of the topics being taught. Expect to be challenged by some of the subjects, especially SEO and Google Ads. However, working hard in the course and studying in your own time will pay dividends, as these topics are extraordinarily useful, relevant, and employable. I am very much looking forward to using the new skills I gained in the creation of my own business entity in the near future.
I would highly recommend this course to someone who loves marketing but is currently a bit mystified by the major entities that power and measure digital marketing (Google Analytics, SEO, Google Ads, Facebook Ads). This course gives you what you need to shine in a marketing job, start freelancing with confidence, or get started on an entrepreneurial path.
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