Few people would argue against the benefits of mentorship or coaching; show me any successful athlete, artist, business person, or lion tamer and most are quick to point out the mentors and coaches who were responsible for developing them. But I would argue that there are few roles in the business world that can benefit more from mentorship than digital marketers, for a few reasons.
New marketing channels come and go, and how buyers evaluate and make decisions is changing too. But believe it or not, the role of a marketing mentor is not to teach mentees which channels to use, which technologies to adapt, or how to set up an A/B test in Hubspot. Digital marketers are, to a large extent, self-educators. You can learn these tactical skills by Googling, reading blogs, or taking on online course.
The role of the mentor is to help aspiring marketers figure out how to make sense of all these new channels, trends, and technologies. To help their mentees figure out what they need to learn, and what they don’t. To make sure they don’t get caught up in their day-to-day work and lose sight of the bigger picture. To give their mentees the mindset and outlook needed to be a successful marketer in a profession that experiences significant changes weekly.
Anyone can learn the basic skills needed to get started in digital marketing, but the skills needed to deal with this rapid change can only be learned through experience and can be greatly accelerated with the help of mentors who have been there themselves. Want to learn about how mentorship can evolve your journey into digital marketing? Check out the original article written on Springboard’s Blog by digital marketer and mentor, Geoff Roberts.
This is a sponsored post by Springboard.