BrainStation

BrainStation’s Data Analytics Certification (DAC™) is a hands-on program designed for anyone interested in developing data skills and learning to analyze and interpret data, regardless of background. You’ll cover the full analytics workflow, including data cleaning, SQL queries, Excel formulas, and Tableau dashboards, while building strengths in analysis, visualization, and storytelling. Taught by experienced data professionals, the course uses real datasets and projects to help you practice applying concepts and communicating insights clearly and responsibly. By the end of the program, you will graduate with a Data Analyst portfolio piece that demonstrates your ability to apply analytics tools and techniques effectively. This certification is open to learners from all backgrounds, with no coding or prior experience required.

Excel, SQL, Data Cleaning, Analysis, Tableau, Data Visualization

BrainStation’s Digital Marketing Certification (DMC™) is a hands-on program for anyone looking to build professional skills in digital marketing strategy and execution. You’ll learn SEO and SEM, social media strategy, content marketing, email campaigns, and performance analytics using industry-standard tools such as Google Analytics, Google Ads, and Mailchimp. Taught by experienced marketing professionals, the course allows you to apply frameworks for customer journeys, brand storytelling, and data-driven decision-making through real-world case studies and campaign projects. By the end of the program, you will graduate with a digital marketing portfolio piece that demonstrates your ability to design and optimize integrated campaigns, and you will gain the confidence to apply best practices across industries. This certification is open to learners from all backgrounds, with no prior marketing experience required.

Marketing Strategy, Content, Copywriting, Email Marketing, SEO, SEM, GEO, Google Ads, Google Analytics, Social Media Marketing

BrainStation’s Product Design Certification (PDC™) is a hands-on program for anyone looking to build professional skills in user experience design. You’ll learn to conduct user research, develop personas, create wireframes, and design interactive prototypes using industry-standard tools like Figma. Taught by experienced design professionals and grounded in real-world case studies, the course will help you apply human-centered design principles to craft digital solutions that balance usability, creativity, and business needs. By the end of the program, you will graduate with a portfolio piece that demonstrates your ability to design and present user-centered experiences. This certification is open to learners from all backgrounds, with no prior design experience required.

UX research, Personas, Information Architecture, Task Flows, Sketching, Wireframing, Prototyping, UI Design, Typography, Layouts, User Testing, Accessibility

BrainStation’s Product Management Certification (PMC™) is a hands-on program for anyone looking to master product management and guide products from strategy to launch. You’ll learn to develop customer-centric strategies, apply Lean and Agile methodologies, and build essential skills in roadmapping, prioritization, stakeholder management, and team collaboration. Taught by experienced industry professionals and grounded in real-world case studies, the course will help you practice using common product management tools, create a comprehensive go-to-market strategy, and build a product launch plan. By the end of the program, you will graduate with a product management portfolio piece, practical experience applying frameworks to real challenges, and the confidence to lead product initiatives. This certification is open to learners from all backgrounds, with no prior product management or technical experience required.

Product strategy, agile product management, sprint planning, PRDs, MVPs, wireframing & prototyping, testing and validation, go-to-market strategy, metrics and KPIs, stakeholder management, roadmaps, vision statements

BrainStation’s Artificial Intelligence Certification (AIC™) is a non-technical, hands-on program designed for anyone interested in exploring and applying AI and generative AI, including large language models (LLMs) like ChatGPT. This course is open to learners from all backgrounds, including those curious about how AI can be applied across different fields. You’ll learn AI and machine learning fundamentals, LLM concepts, and prompt engineering while building practical workflows for content creation, data analysis, and light automation. Taught by experienced industry professionals, the course uses real-world case studies and projects to help you identify opportunities, evaluate results with an eye to ethics, privacy, and bias, and integrate AI tools into everyday tasks. By the end of the program, you will graduate with a portfolio piece that demonstrates your ability to apply AI concepts and tools effectively. No coding or prior technical experience is required.

Artificial Intelligence, Machine Learning, Generative AI