BrainStation

BrainStation’s Artificial Intelligence Certification (AIC™) is a non-technical, hands-on program designed for anyone interested in exploring and applying AI and generative AI, including large language models (LLMs) like ChatGPT. This course is open to learners from all backgrounds, including those curious about how AI can be applied across different fields. You’ll learn AI and machine learning fundamentals, LLM concepts, and prompt engineering while building practical workflows for content creation, data analysis, and light automation. Taught by experienced industry professionals, the course uses real-world case studies and projects to help you identify opportunities, evaluate results with an eye to ethics, privacy, and bias, and integrate AI tools into everyday tasks. By the end of the program, you will graduate with a portfolio piece that demonstrates your ability to apply AI concepts and tools effectively. No coding or prior technical experience is required.

Artificial Intelligence, Machine Learning, Generative AI

BrainStation’s Data Analytics Certification (DAC™) is a hands-on program designed for anyone interested in developing data skills and learning to analyze and interpret data, regardless of background. You’ll cover the full analytics workflow, including data cleaning, SQL queries, Excel formulas, and Tableau dashboards, while building strengths in analysis, visualization, and storytelling. Taught by experienced data professionals, the course uses real datasets and projects to help you practice applying concepts and communicating insights clearly and responsibly. By the end of the program, you will graduate with a Data Analyst portfolio piece that demonstrates your ability to apply analytics tools and techniques effectively. This certification is open to learners from all backgrounds, with no coding or prior experience required.

Excel, SQL, Data Cleaning, Analysis, Tableau, Data Visualization

BrainStation’s Data Science Certification (DSC™) is a hands-on program designed for anyone eager to explore data science and predictive analytics, regardless of background. You’ll learn to collect, organize, model, and analyze large datasets using industry-standard tools like Python (pandas, NumPy), SQL, and machine learning techniques. Taught by experienced data professionals, the course combines real-world case studies with end-to-end projects where you’ll experiment with different modeling approaches, interpret results responsibly, communicate insights, and apply methods to real problems. By the end of the program, you will graduate with a Data Science portfolio piece that showcases practical skills in modeling, forecasting, visualization, and data-driven decision making. This certification is open to learners from all backgrounds, with no prior experience or advanced coding required.

Python, Data in Python, Numpy, Pandas, Data Visualization, Matplotlib, Seaborn, Data Cleaning, Statistics, Modeling, Regression, Classification, Model Evaluation, NLP

BrainStation’s Design Leadership Certification (DLC™) is a hands-on program for anyone looking to lead design initiatives, shape creative strategy, and drive innovation. You’ll explore the core pillars of design leadership, including human-centered design, design thinking, and collaborative methods, through real-world case studies and interactive exercises. Taught by experienced design leaders, the course will help you learn how to define vision, influence product direction, empower high-performing teams, and leverage emerging technologies to create business impact. By the end of the program, you will graduate with a portfolio piece that includes a strategic design roadmap, applied leadership frameworks, and collaboration techniques that demonstrate your ability to guide design at scale. Prior design experience is required.

Vision, Brand, Design Systems, Design Operations, Agile, Working with Product, Optimizing Workflows & Craft, Design Maturity, Metrics, Teams, Stakeholders

BrainStation’s Digital Marketing Certification (DMC™) is a hands-on program for anyone looking to build professional skills in digital marketing strategy and execution. You’ll learn SEO and SEM, social media strategy, content marketing, email campaigns, and performance analytics using industry-standard tools such as Google Analytics, Google Ads, and Mailchimp. Taught by experienced marketing professionals, the course allows you to apply frameworks for customer journeys, brand storytelling, and data-driven decision-making through real-world case studies and campaign projects. By the end of the program, you will graduate with a digital marketing portfolio piece that demonstrates your ability to design and optimize integrated campaigns, and you will gain the confidence to apply best practices across industries. This certification is open to learners from all backgrounds, with no prior marketing experience required.

Marketing Strategy, Content, Copywriting, Email Marketing, SEO, SEM, GEO, Google Ads, Google Analytics, Social Media Marketing

BrainStation’s Marketing Leadership Certification (MLC™) is a hands-on program for anyone looking to lead marketing teams, shape strategic vision, and drive innovation. You’ll explore the pillars of modern marketing leadership, including customer centricity, purpose-driven branding, data-informed decision-making, and human-centered marketing, through real-world case studies and collaborative strategy exercises. Taught by industry leaders, the course will help you learn how to leverage customer insights and emerging technologies, empower
high-performing teams, and apply leadership frameworks to influence stakeholders and shape marketing direction. By the end of the program, you will graduate with a portfolio piece that demonstrates a compelling marketing vision, a practical leadership toolkit, and the ability to apply strategies at scale. Prior marketing experience is required.

Marketing Vision & Strategy, Business Models, Brand, Market, Customers Awareness, Storytelling, Measuring Success, Budgets, Stakeholders, Teams & People

BrainStation’s Product Design Certification (PDC™) is a hands-on program for anyone looking to build professional skills in user experience design. You’ll learn to conduct user research, develop personas, create wireframes, and design interactive prototypes using industry-standard tools like Figma. Taught by experienced design professionals and grounded in real-world case studies, the course will help you apply human-centered design principles to craft digital solutions that balance usability, creativity, and business needs. By the end of the program, you will graduate with a portfolio piece that demonstrates your ability to design and present user-centered experiences. This certification is open to learners from all backgrounds, with no prior design experience required.

UX research, Personas, Information Architecture, Task Flows, Sketching, Wireframing, Prototyping, UI Design, Typography, Layouts, User Testing, Accessibility

BrainStation’s Product Leadership Certification (PLC™) is a hands-on program for anyone looking to lead digital product strategies and empower cross-functional teams. You’ll explore the core pillars of product leadership, including vision-setting, stakeholder alignment, user-centered innovation, and technology-informed decision-making, through real-world case studies and collaborative workshops. Taught by industry experts, the course will help you practice design thinking, develop and refine product roadmaps, and apply leadership frameworks to integrate emerging technologies. By the end of the program, you will graduate with a portfolio piece that demonstrates a strategic product leadership toolkit, the ability to inspire and align teams, and the confidence to influence stakeholders and deliver impactful digital experiences. Prior management experience is required.

Product-Led Strategy, Innovation Leadership, Digital Transformation, Business Applications of AI, Cross Functional Collaboration, Stakeholder Management

BrainStation’s Product Management Certification (PMC™) is a hands-on program for anyone looking to master product management and guide products from strategy to launch. You’ll learn to develop customer-centric strategies, apply Lean and Agile methodologies, and build essential skills in roadmapping, prioritization, stakeholder management, and team collaboration. Taught by experienced industry professionals and grounded in real-world case studies, the course will help you practice using common product management tools, create a comprehensive go-to-market strategy, and build a product launch plan. By the end of the program, you will graduate with a product management portfolio piece, practical experience applying frameworks to real challenges, and the confidence to lead product initiatives. This certification is open to learners from all backgrounds, with no prior product management or technical experience required.

Product strategy, agile product management, sprint planning, PRDs, MVPs, wireframing & prototyping, testing and validation, go-to-market strategy, metrics and KPIs, stakeholder management, roadmaps, vision statements

BrainStation’s Python Programmer Certification (PPC™) is a hands-on program for anyone who wants to build practical programming skills and apply them to real-world data and development workflows. You’ll practice writing Python code while learning core concepts such as data types, control flow, functions, and scripts. Working with essential libraries like pandas, NumPy, and built-in Python modules, you’ll learn to clean, analyze, visualize, and manipulate datasets. Taught by experienced instructors through real-world exercises and coding projects, the course will help you gain confidence automating tasks, building data pipelines, and preparing for applications in data analytics, machine learning, and software development. By the end of the program, you will graduate with a portfolio piece that demonstrates your ability to apply Python to practical data and development challenges. This certification is open to learners from all backgrounds, with no prior coding experience required.

Algorithms, Data Cleaning, Functions, Data Structures, Data Visualization