How to Learn Google Analytics - 6 Bootcamps to Get You Started

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By: The SwitchUp Team
Last Updated: January 10, 2020

What you need to know about Google Analytics

Google Analytics is a popular marketing tool that is currently the most widely used website statistics service in the world1. Originally created as Urchin on Demand, it was acquired by Google in 2005 and was rebranded as Google Analytics, which has continued to grow since. Because of the tool's many features and capabilities, Google has created several resources to help users, including free online courses and a community forum. Different types of programs include Google Analytics in their curriculum, such as digital marketing and product management bootcamps. If you're interested in an immersive program that covers Google Analytics as well as other marketing or product concepts and tools, browse our comprehensive list of bootcamps below.

What is Google Analytics?

Google Analytics is a website tool that gives you an in-depth look at your website or app's performance. The intention of Google Analytics is to provide you with insights into your customers through metrics and other important data such as number of sessions, page views, conversions, bounce rates, browser used, location of user, device type, and more. Google Analytics is customizable, and you can generate reports, learn ways to take action based on your data, and integrate partner products to assess their performance, for example, Google Ads.

What is Google Analytics used for?

Google Analytics serves several purposes, but primarily functions as a digital marketing tool. People use Google Analytics to:

  • View real-time analytics for a recently posted blog or social post
  • Track the success of a sales campaign
  • Check if URLs are working properly
  • Assess if users visit once or more frequently
  • Find out how your website was found
  • Learn the most popular pages on your website
  • Track conversions
  • Generate reports to share

Google Analytics offers numerous other tools and data as well.

How do I use Google Analytics?

With the comprehensive and complex amount of information Google Analytics can provide, it's essential for people to identify what they hope to accomplish. A beginner should sign up with the website or app they are looking to analyze and learn the skills necessary to find the information they want. Not only does Google offer free courses, but there are bootcamps, free and paid courses, books, and numerous website articles and guides that can teach you how to use Google Analytics.

Who uses Google Analytics?

Companies of all sizes use Google Analytics as well as marketers, developers, and individuals with an interest in their website statistics. Most often, Google Analytics is used by companies, marketers, and marketing departments to inform marketing decisions. The tool helps marketers assess current marketing performance and make adjustments that increase website or app awareness, use, and number of conversions. It also enables them to identify valuable information about customers and enhance marketing strategies. Developers use Google Analytics to measure user interaction through libraries and SDKs and build on Google Analytics with APIs. Google has a page for developers who want to use Google Analytics.

How much does Google Analytics Cost to use?

The standard version of Google Analytics is free. However, Google Analytics 360 is available for those who want more features and customization capabilities. The cost for Analytics 360 is $150,000 per year, and this includes advanced integration tools, BigQuery export, enhanced data freshness, roll-up reporting, and more.

Learn Google Analytics at a bootcamp

Google Analytics is a web analytics tool that tracks and reports website traffic to help businesses better understand their customers, so you are most likely to learn how to use it at bootcamps focused on digital marketing, product management, data analytics, or content strategy. If you want to gain some skills before taking a full-time program, there are courses available through platforms like Udemy, Skillshare, or LinkedIn Learning.

Comprehensive list of Google Analytics Bootcamps

Udacity logo
Available Online
Flexible Classes
Locations: Online
Courses: Front End Web Developer, AI Programming with Python, Full Stack Web Developer, +30 More
Subjects: Algorithms, Artificial Intelligence (AI), Blockchain, Blockchain and Crypto, Business +19 More
Available Online
Flexible Classes

Udacity offers fully online courses, lasting six months on average. Subjects include growing technology occupations such as robotics, artificial intelligence, blockchain technology, programming, data science, and more. Tuition ranges from about US$1,000 to $2,400 per course.

Udacity is an immersive learning environment that brings together leading academics and industry visionaries. They use hands-on learning, interactive content, and measurable progress to help students achieve their individual goals. Real-world projects ready students to jump into the workplace,...

Locations: Online
Courses: Digital Marketing Academy, Masterclass, Corporate Team Training, +1 More
Subjects: Digital Marketing, Google Analytics, SEO, Social Media Marketing, Web Development

Jelly Academy is a leader in the digital skills training, offering corporate team training, a 6 week certificate course, workshops, and events both online and at their learning studio in Fort Langley, BC, Canada. Jelly Academy’s goal is to empower individuals, businesses, and brands to succeed in the digital age, with part-time certificate courses, specialized skills training, and enterprise training in digital marketing, PR, SEO, Analytics and content marketing. The company provides an online or...
Locations: Boulder
Courses: UI/UX Design In-Depth Intensive, Digital Marketing and Social Media In-Depth Intensive, Video Editing & Motion Graphics In-Depth Intensive, +5 More
Subjects: Android, CSS, Design Principles, Digital Marketing, Game Design +12 More

For over ten years, BDA has a proven track record of providing high-impact, low-cost training for creative professionals and entrepreneurs. Our community-powered, in-person classes & workshops are focused on practical skills and taught by industry professionals; in addition, we offer a wide variety of social and networking events, coworking and private offices, a professional directory, a membership program, and much more. Whether you work in film, technology, design, photography, or business, we seek to empower...
Locations: Online
Courses: Diseño Web (UX-UI) (Flexible Classes), Desarrollo Web Full Stack (Flexible Classes), Desarrollo Móvil (Flexible Classes), +1 More
Subjects: CSS, Digital Marketing, Django, Github, Google Analytics +11 More is a 8-week bootcamp education program based in Latin America. We offer courses in full-stack web development, mobile development, ux-ui web design and digital marketing in various cities in Latin America. There is a giant shortage of digital talent in the world, and even more in Latin America, so is working to solve that problem. Our students enters a labor market with ample opportunities and learn the skills needed most by today's leading...
Locations: London
Courses: Frontend Foundations, The Internet of Things
Subjects: Algorithms, Back-End Web Development, Bootstrap, C++, Command Line +11 More

EHD, Energy House Digital, is an Integrated Digital Agency offering full and part-time courses in online marketing and front-end development. The academy provides training in an agency environment delivered by friendly, multi-national and talented team of professionals. Established in 2007, EHD was founded on a simple commitment to deliver the best in the way of performance-led digital marketing combined with good old fashioned down-to-earth service values.
Locations: Online, Ahmedabad
Courses: Data Science Pro, Business Intelligence, Advanced AI, +3 More
Subjects: Artificial Intelligence (AI), Business, Content Marketing, Data Analytics, Data Science +9 More

Fingertips provides professionals, graduates and fresher candidates training in courses like Business Analysis, Data Science, Data Analysis, Machine Learning, Business Intelligence, R, Python, SQL, Tableau, Power BI, and Digital Marketing with Analytics. We focus on providing an outcome-based learning approach, industry-relevant curriculum, strong mentorship, and placement support.

Best Bootcamps received an average 3.26 of 5 based on 1329 reviews.


  1. The Best Web Analytics Tools to Grow Your Business. [online] Available at: [Accessed 30 July 2020]
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