How to Learn Social Media Marketing - 18 Bootcamps to Get You Started

Social media has become embedded in marketing and customer service practices for both large and small businesses. As a result, there are a growing number of roles and job openings for social media marketing specialists. Social media marketers may be responsible for many different tasks, including advertisement production and tracking, content creation, digital marketing strategy, public relations, and brand development. Depending on the course, aspiring social media marketers may study branding techniques, social media strategy, search engine optimization (SEO), advertisement creation and tracking, social media data analytics, and even photography and writing.

While the growing cadre of social media specialists has been acknowledged by the U.S. Bureau of Labor Statistics (BLS), social media marketers are still considered part of the broader category of Public Relations Specialists. Professionals in these roles earn $60,000 per year on average, or $28 per hour, and job growth in this area is projected at 6%, which is in line with the average across all occupations.

Bootcamps and courses are available for both beginners and experienced marketers who want to learn social media marketing. To help interested students make an informed decision, SwitchUp has compiled alumni reviews for bootcamps that offer courses in social media marketing, which are viewable below.