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- Bootcamps to Get You Started
A/B testing is a form of conversion optimization often utilized in digital marketing and other subjects to test out a hypothesis through a randomized experiment to comply with the ideas of statistical testing. Digital advertisers use A/B Testing specifically to conclude which ads and marketing tactics produce the most tangible results usually qualified through click rate. In an A/B testing bootcamp potential students will learn to create tests through Google Optimize the mathematics of calculating statistical significance and the best practices to adopt a more data-driven approach to web design for ad purposes.
Understanding A/B testing as a tool for advertising and marketing can lead to a successful career as a sales agent and market research analysts. With an average salary of $52,000 and $63,000, respectively, digital advertisers can live a comfortable life with these career choices. The former is currently on the downturn, while the latter is growing at a rate of 20 percent over the course of the next decade.
Get familiar with SwitchUp to find the bootcamps and opportunities to jumpstart your career in advertising and digital marketing. With an expansive job market, learning the mechanics of A/B testing will give you a leg up on the competition in this highly competitive field.