2023 Best Online Digital Marketing Bootcamps
Over the last decade, expertise in digital marketing has become one of the most in-demand qualifications needed for business. In fact, earlier this year, HR expert Lindsay Karny, writing for the American Marketing Association of New York, reported that content marketing, search engine optimization (SEO), email marketing, and social media marketing rank as the top skills required for marketing jobs. She also predicted that performance marketing, multichannel marketing, and video marketing would be among the most sought-after qualifications in the near future. One way you can acquire these skills is to enroll in an online digital marketing bootcamp.
SwitchUp has been tracking bootcamps since 2014, and we've become a reliable source for those who want to enhance their skills in an efficient, convenient learning environment. Every program on our list of the best online digital marketing bootcamps below has been thoroughly vetted by at least 10 students, but we've presented only those options that have earned a minimum of four out of five stars on their online digital marketing bootcamp reviews. Click here to see our full methodology, or read on for more information about online digital marketing education and career opportunities.
Ratings Based on over 25k Student Reviews
Annual Rankings Since 2014
What Is an Online Digital Marketing Bootcamp?
All sizes and types of business organizations are seeking job candidates who have up-to-the-minute digital marketing skills. Unlike time-consuming college courses on marketing, which often provide only a broad overview of marketing functions, bootcamps get right to the specific techniques, skills, and tools you need to know. Usually taught by industry experts, online digital marketing programs — which can run anywhere from six weeks to a full year — just may be your best option for quickly developing current, marketable skills that will enhance your digital marketing career.
Course content will typically explain social media marketing, email marketing, sales funnels, content marketing, pay-per-click (PPC) marketing, SEO, engagement, and data analytics. Students will learn how to develop a content strategy, execute marketing campaigns, research target audiences, and more.
Through hands-on assignments, you'll also explore the most popular digital marketing tools. For example, you may learn how to use Google Analytics for performance measurement, how to engage in search engine marketing with Google Ads, and how to place digital advertising on social media platforms like Facebook, Instagram, and TikTok.
In a digital marketing online bootcamp, you'll complete real-world projects that give you an authentic sense of what it's like to work in digital marketing. Some of the more extensive online programs include some type of capstone project that requires you to utilize all of the theoretical knowledge you've acquired. By the end of your online program, you'll have a portfolio of projects that will demonstrate your skills and talents to potential employers.
FAQs About Online Digital Marketing Bootcamps
Is an Online Digital Marketing Bootcamp Different From an In-person Bootcamp?
Yes, there are some differences between in-person digital marketing bootcamps and online digital marketing bootcamps, but there are also some similarities. The course curricula are comparable, but in an online program, you'll access your course materials and submit your assignments through an online portal. As a distance learner, you may also have less interaction with your classmates and online instructors, although the faculty will still be available to assist you in understanding the material.
Program format is just one of many factors to consider when you're choosing a bootcamp. Price may also play an important role in your selection, and depending on the length and depth of the online program, prices range from about $1,000-$5,500. However, it may be possible for you to reduce your online digital marketing bootcamp cost by applying for scholarships. Some providers also offer financing options that may help with paying for a program, and you may even be able to find free digital marketing bootcamps.
What Jobs Can You Get After an Online Digital Marketing Bootcamp?
Once you've completed your digital marketing bootcamp online, you'll be qualified for a range of digital marketing jobs. Job listing sites contain plenty of openings for entry-level digital marketing specialists. As a digital marketer, you'll use all available digital channels to build awareness for your employer's brand or product with the intention of generating leads or sales. In your new role, you'll be asked to perform a variety of important tasks, including developing campaigns, planning digital marketing strategies, and creating marketing content.
As you progress on your career path, you may decide to specialize in just one aspect of digital marketing. Some of the possibilities include SEO, social media marketing, content marketing, email marketing, and data analysis. If you continue to develop your skills in all areas of digital marketing, you may be able to move into a higher-level managerial position at some point.
How Much Can I Make After an Online Digital Marketing Bootcamp?
Naturally, if you're just starting your career in marketing, your salary may be somewhat low for the first several years. However, the Bureau of Labor Statistics (BLS) states that the median annual for established marketing specialists is $63,920. With several years of experience, you may be able to advance to a management role. According to the BLS, advertising, promotions, and marketing managers earn a median annual wage of $133,380.
Are Online Digital Marketing Bootcamps Worth It?
Yes, online digital marketing bootcamps are worth it. Online bootcamps allow you to enhance your skills without quitting your current job or moving to a new location to attend a course. If you're trying to break into the marketing field, an online digital marketing bootcamp can teach you the techniques and software tools you'll need to land that first marketing job. If you're already an established marketing professional, a bootcamp for online digital marketing may be a convenient way to expand upon your job qualifications.
In addition, many marketer bootcamp providers offer the same bonus services that they offer with their in-person courses. These may include mentorship opportunities that allow you to learn from working digital marketing experts, networking support to help you build relationships with other professionals, and career services, such as resume development and job placement assistance.