How to Learn SEO - 44 Bootcamps to Get You Started

By: The SwitchUp Team
Last Updated: January 10, 2020

Search Engine Optimization (SEO) is the process of making content (e.g., text, images, and video) more visible on the search engine results pages (SERPs) of engines such as Google and DuckDuckGo. Since a large proportion of web traffic starts with a search engine, SEO is a fundamental part of digital marketing. It is also important for publishers and anyone who wants to make web content discoverable through an internet search. Some SEO-related skills include researching search engine algorithm updates, tracking and analyzing websites’ search data, and applying SEO tools to create and optimize content.

People with SEO skills often work as SEO analysts, content creators, and marketers. The average salary associated with this skill, according to PayScale, is between $50,000 and $80,000 annually. The highest-paid marketing directors can earn $130,000 per year.

There are a number of immersive bootcamps and individual courses available for people who are interested in SEO. To help people evaluate their options, SwitchUp has compiled alumni reviews for bootcamps that include SEO training.

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