Digital Marketing Bootcamps: A SwitchUp Guide
In This Article
- What is Digital Marketing?
- Required Digital Marketing Skills
- Typical Digital Marketing Job Titles
- Best Digital Marketing Bootcamps
Virtually every industry has moved a portion of its business online over the last 15 years. As a result, the hunt for fantastic Digital Marketers has also increased. Digital Marketers must possess skills in analytics, copywriting, social media management and more in order to compete in today's market.
For 2018, Forbes predicts "Marketers will focus on transitions from Marketing Specialists to Generalists who can lead . Digital technology, including the surge of AI and focus on data, content, social and mobile, has increased the need for entry-to-mid-level functional specialists in marketing."
Consumers are now able to customize their experiences down to the smallest detail. In just a couple of generations, we have gone from a couple of shopping options to millions as we moved from television to the internet. In everything from music to e-commerce, Digital Marketers are needed to get the word out about new services and upgrades and frankly, to stay ahead of the competition.
Digital Marketing is a continuously evolving field. The changes in CRM software, social media platforms and their popularity, and even the ways we engage with potential clients or customers means Digital Marketers are lifelong learners.
What is Digital Marketing?
Digital Marketing is defined as "The promotion of products or brands via one or more forms of electronic media. Digital Marketing differs from traditional marketing in that it uses channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn't – typically in real time."
Digital Marketers are responsible for monitoring sale conversions in everything from direct emails to texts messages, applications, radio broadcasts and streaming services. The reach of Digital marketing is immense. In this digital age, we are able to reach one another with information at virtually any time. Digital Marketing is part of everything that we do.
It may come as no surprise then that Digital Marketing jobs are abundant in today's professional landscape. Digital Marketers can work in agencies, for tech companies, medical companies, and pretty much every industry.
Required Digital Marketing Skills:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Pay Per Click (PPC)
- Social Media Advertising
- Email Marketing and Email Marketing Platforms
- Cross-Channel Advertising
Typical Digital Marketing Job Titles
- Analytics Manager
- CRM and Email marketing Manager
- Digital Agency Account Manager and Sales Director
- Digital Marketing Manager and Web Manager
- Ecommerce Manager
- PPC Search Manager
- Search Manager / SEO Manager
- Social Media Manager or Community Manager
- Web Developer and Web Designer
Teramind is a leading company in Behavioral Analysis and Security. Their current job description for an SEO and Traffic Growth Specialist seeks "A skilled SEO and growth specialist that is equally adept at setting the SEO product vision as with technical tactics and tools needed to execute against that vision. Someone who can translate analysis into plans, interpret data and turn that into product roadmaps and well-designed features."
Digital Marketers work in B2B and B2C businesses, large-scale corporations, Universities and even startups. The Bureau of Labor Statistics categorizes digital marketers under advertising. The median pay in 2017 for all within the Bureau of Labor Statistics' advertising category was approximately $96,786/ yr. This career track typically requires a bachelor's degree, but a shift for digital marketers has begun. New forms of technology require quick learning, flexible skills, and a need to churn out talented labor.
This is where a digital marketing boot camp education may come in. You can access our comprehensive list of Digital Marketing Bootcamps or take a look at some of our most highly-ranked programs below:
Best Digital Marketing Boot Camps
Rating on SwitchUp: 4.76 stars
Course(s): Introduction to Digital Marketing, Digital Marketing (Nights & Weekends)
Description: Learn how to drive results using Google Analytics, content strategy, SEO, A/B testing, and email marketing. You'll complete the class with a marketing campaign and a solid understanding of how to acquire and engage customers. This class is great for aspiring marketers, marketers who want to learn new digital skills, or founders and small business owners who want to build their own marketing plans.
Rating on SwitchUp: 4.86 stars
Location: Online, San Francisco
Course(s): Digital Marketing Career Track
Description: Combine analytical skills with creative thinking to drive revenue at high-growth companies, and kick off your career in this highly-specialized field by learning skills like paid marketing, digital analytics, marketing automation, and a host of others.
Rating on SwitchUp: 4.97 stars
Course(s): Digital Marketing
Description: Digital marketing skills can help build your career in any field. Maybe you're already a savvy marketer looking to strengthen your knowledge and skills, or you're in a position that would benefit from understanding the basic principles of digital marketing. Our digital marketing course will get you on the path to becoming a digital marketer with a performance and content mindset, plus a focus on generating actionable insights from data analytics.
Rating on SwtichUp: 5.0 stars
Location: San Francisco
Course(s): Growth, Business Development & Sales
Description: An unparalleled group of industry leaders and practitioners have signed on to help at Tradecraft. These are people who push the craft forward, establish industry standards and actively mentor the next generation of leaders. Your work at Tradecraft will give you the opportunity to learn from their experience, collaborate on projects, and establish meaningful relationships.
Rating on SwitchUp: 4.9
Course(s): Digital Marketing
Description: Are you presuming career as Digital Marketer, Growth Hacker or Tech Entrepreneur? This accelerated program is dedicated to you. Focus on building your marketing foundation by understanding what is Market, Product and Brand, learning topics on brand building, product development cycle and business model design.
Rating on SwitchUp: 4.84
Course(s): Digital Marketing
Description: We cover the basics of most of the parts of Digital Marketing from Content Marketing to creating your Facebook ads and launching email campaigns. Fundamentals of Digital MarketingLearn the basics of Digital Marketing; tactics consisting of Blog, Search engine optimization (SEO), Social Media Marketing (SMM), Content Marketing, Email Marketing, Search Engine Marketing (SEM), using Google Adwords and Analytics Also include the importance of blogging, SEO - Search Engine Optimization, Social Media Marketing, Content Marketing and Email Marketing.
Rating on SwitchUp: 5.0
Location(s): Online, San Francisco
Course(s): Growth Marketing, Sales & Business Development.
Description: Students will apply the Academy's techniques and philosophies directly at actual companies, in a rigorous and exciting environment, making connections as well as generating opportunities to develop long-term professional friendships. You'll be able to point to your successes, illustrating the impact your personal efforts have had in a tech firm's success.
Rating on Switchup: 5.0
Location(s): Bali, Costa Rica, Mexico City, Playa del Carmen, Toronto
Course(s): Digital Marketing
Description: Our all hands-on-deck digital marketing boot camp is the digital marketers dream. We have taken what businesses want from a digital marketer and created the course around what skills will get you hired, a pay raise, or additional skill sets. This one-week intensive provides you the fundamentals and the in-depth knowledge to manage digital marketing campaigns. Gain proficiency in social advertising and use Facebook, Google AdWords, and Google Analytics to find meaning in user behavior. Develop and plan a campaign driven by data and paid‐search strategies — and measured by key performance indicators.
Rating on SwitchUp: 5.0
Location(s): Lisbon, Madrid, Porto
Course(s): Digital Marketing & Strategy, Data Driven Marketing and Analytics
Description: The Digital Marketing & Strategy program explores the different phases of developing and implementing a marketing cross-platform strategy. From concept and ideation to measuring KPIs; positioning a brand using organic SEO and paid SEM strategies; and creating display, mobile and social media advertising campaigns.
Rating on SwitchUp: 4.68
Location(s): NYC, Online, San Jose, Toronto, Vancouver
Course(s): Digital Marketing, SEO/SEM Analytics
Description: The Digital Marketing course is tailored to beginners who want to learn how to stand out digitally, whether it be for their business or personal brand. The part-time course breaks down digital marketing into 4 components, with each section led by an industry expert: Branding & Strategy, Owned, Paid & Earned Media, E-Mail Marketing, and Analytics.
Rating on SwitchUp: 4.55
Course(s): Digital Media and Marketing Certificate
Description: The online, self-paced Digital Media and Marketing Certificate is designed for individuals seeking to enhance their existing digital marketing skills or pursue a new career in the internet driven market. During this 12 month program, students can study the real-time curriculum online, watch streaming video lessons, and learn the valuable and actionable skills necessary to be competitive online from industry known authors, speakers, and consultants.
Rating on SwitchUp: 4.6
Location(s): Online, Provo, Salt Lake City
Course(s): Digital Marketing Course
Description: Market Campus is a 8-week course that offers in-depth training in digital marketing. SEO, content marketing, analytics, social media management, PPC and email marketing are just some of the areas covered in the 8-week course. The course is perfect for entrepreneurs, startups, marketing teams and people who are looking to launch an market a side project.
Rating on SwitchUp: 4.67
Course(s): SEO, Digital Marketing & SEO Mastery Class
Description: This 5-Day Complete SEO Training Workshop is our most comprehensive training class that covers everything you'll need to know to start getting real results right away. We cover all of the basic strategies and techniques on how to generate qualified traffic to your website, as well as many advanced techniques and strategies that will help you determine what you will need to do to beat your competitors.
Rating on SwitchUp: 4.42
Location(s): London, Toronto, Vancouver
Course(s): Digital Marketing Foundation - VAN, Digital Marketing Professional Work-Study - VAN, Digital Marketing Foundation, SEO and Content Marketing Essentials
Description: Upon successful completion, students will be able to create, manage and measure digital content marketing strategy for a brand, including; blog writing, copywriting, e-mail marketing campaigns, social media management, and SEO.
Rating on SwitchUp: 4.45
Location(s): Hong Kong, Singapore
Course(s): Digital Marketing & Growth Hacking
Description: Looking to become a "modern" marketer and exponentially increase the performance of your online presence? This course will explore the world of Digital Marketing & Growth Hacking, including: Reverse engineering successful case studies, Expanding your arsenal of growth tools (SEO, SEM, EDM, Social Media, Analytics), Attracting customers, Retaining customers, Getting customers to tell their friends about you, Fine tuning your digital channels for peak performance.
Rating on SwitchUp: 4.21
Location(s): Atlanta, Austin, Boston, Chicago, Dallas, Denver, Hong Kong, London, Los Angeles, Melbourne, NYC, Online, Providence, San Diego, San Francisco, Santa Monica, Seattle, Singapore, Sydney, Washington DC
Course(s): Digital Marketing, Digital Marketing Remote
Description: This course breaks down digital strategy to its fundamental core: Why does my business exist and why do my customers care? Students will walk away with a holistic and actionable understanding of the current digital landscape to drive success and growth for their business.